This interdisciplinary textbook explores the dynamic world of visual culture, examining how we create, understand, and interact with images in various everyday contexts. Authored by Marita Sturken and Lisa Cartwright, the revised third edition delves deeper into critical analysis, global perspectives, and contemporary trends impacting visual culture.

Key strengths:

• Comprehensive scope: Bridges visual, communication, media, and cultural studies, offering a holistic understanding of visual representation.
• Critical thinking emphasis: Encourages thoughtful analysis of images, considering historical background, power dynamics, and audience interpretation.
• Global perspective: Explores diverse visual cultures from around the world, showcasing a wider range of experiences and perspectives.
• Accessibility: Employs clear and engaging language, making complex concepts approachable for various audiences.
• Visual engagement: Incorporates numerous illustrations, photographs, and other visual examples to enhance comprehension and analysis.

Content overview:

• Introduction to Visual Culture:
  • Defining visual culture and its significance in everyday life.
  • Key theoretical frameworks for analyzing visual representations.
  • Historical and cultural influences shaping visual meaning.
• Visual Practices:
  • Exploring diverse image creation and use across photography, film, television, advertising, and digital media.
  • Examining the role of institutions and technologies in shaping visual production and reception.
  • Analyzing the social and political implications of visual representations.
• Looking at Images:
  • Developing critical skills to analyze and interpret visual content.
  • Understanding the relationship between form and meaning in visual representations.
  • Considering the role of audience and context in shaping visual interpretation.

New in this edition:

• Updated content: Reflects the latest trends and developments in visual culture, including the rise of social media and digital technologies.
• Enhanced critical analysis: Includes new case studies and examples to deepen understanding of key concepts.
• Expanded global perspectives: Features more diverse voices and experiences from around the world.