"Persuasion: Social Influence and Compliance Gaining, 7th Edition" by Robert H. Gass and John Seiter

Overview

This leading textbook, "Persuasion: Social Influence and Compliance Gaining, 7th Edition" by Robert H. Gass and John Seiter, provides a comprehensive and accessible exploration of the major theories and applications of persuasion in various real-world contexts.

Key Themes

• Understanding the psychology of persuasion and social influence
• Analyzing different persuasion strategies and their effectiveness
• The role of social psychology concepts like conformity, reciprocity, and authority in persuasion
• Ethical considerations and potential pitfalls of persuasion techniques
• Applying persuasion principles in communication, marketing, advertising, and other fields

Features

• Integrates established theories and models of persuasion with current research
• Emphasizes practical applications across diverse real-world settings
• Includes international case studies and examples for a global perspective
• Explores the growing influence of digital and social media on persuasion
• Offers new discussions on topics like online influencers, fake news, and message framing

Target Audience

• Students in communication, psychology, advertising, and marketing programs
• Professionals working in fields requiring persuasive communication
• Salespeople, marketers, public relations specialists, and political strategists
• Anyone interested in understanding how persuasion shapes our thoughts and behaviors

Strengths

• Clear and engaging writing style
• Up-to-date coverage of emerging trends in persuasion research
• Focus on both theoretical foundations and practical application
• Strong emphasis on ethical considerations in persuasion

Chapter Headlines (Examples may vary)

• Introduction to Persuasion and Social Influence
• Theories of Persuasion
• The Communicator and Persuasion
• The Message and Persuasion
• The Audience and Persuasion
• The Social Context of Persuasion
• Persuasion in the Digital Age
• Ethical Issues in Persuasion
• Applications of Persuasion in Various Fields

Closing Paragraph

"Persuasion: Social Influence and Compliance Gaining" equips readers with a critical understanding of persuasion and its impact on individuals and societies. By exploring the key principles and their applications, the book empowers readers to become more effective persuaders and critical consumers of persuasive messages in the complex world around them.